ACCEPTING NEW CLIENTS
More qualified enquiries from Google Ads for trade businesses. Without the disconnection tax.
One unified system for Google Ads, landing pages, and tracking. Built to turn high-intent searches into profitable booked work. Less wasted spend. More qualified enquiries. More revenue from the work you want to win. Backed by a 60-day guarantee.
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TRUSTED BY BUSINESSES ACROSS AUSTRALIA
CLEANSCENEBIRDCONTROL FINESTRA DOUBLEGLAZED.COM PRESERVEAUTOCARE BBS LONSDALEHIRE WEATHERALLWINDOWS DOUBLEGLAZINGSA
"Most business owners think they have a lead problem. They don't, they have a disconnection problem"
Standard agencies run broad, generic ads to inflate lead volume, hand you a spreadsheet of tire-kickers, and move on.
You end up paying what we call the Disconnection Tax = wasted ad spend, wasted quoting hours, and enquiries that were never going to book in the first place.
It's not that Google Ads doesn't work. It's that most agencies treat ads, landing pages, and conversion tracking as three separate jobs.
The moment one link breaks - ad doesn't match the search, page tries to show everything instead of continuing the conversation, form has too much friction - the whole chain collapses, and your competitor gets the job instead.
We don't sell pieces. We engineer the whole system, end to end, so nothing breaks between the search and the booked job.
01
Diagnose
We find the exact thing quietly restricting your growth.
02
Build
Ads, pages, and tracking engineered as one system.
03
Deliver
A predictable flow of booked work, not just more traffic.
04
Partner
No handoffs, no vanishing after onboarding.
replace boom-bust months with a consistent pipeline you can plan around.
grow your team and equipment because the pipeline can actually support it, not on a guess.
build a channel you control, instead of waiting on word-of-mouth.
Scale with certainty
Smooth out revenue valleys
02- The Solution
Real Bottlenecks We've Broken Through.
Every business below had a specific problem stopping them from booking more work. Here's exactly what we found, what we built, and what changed.
Results vary by industry, competition, and where your account starts - these are outcomes for specific businesses, not guaranteed averages.
"Most business owners think they have a lead problem. they don't, they have a disconnection problem"
Standard agencies run broad, generic ads to inflate lead volume, hand you a spreadsheet of tire-kickers, and move on.
You end up paying what we call the Disconnection Tax = wasted ad spend, wasted quoting hours, and enquiries that were never going to book in the first place.
It's not that Google Ads doesn't work. It's that most agencies treat ad copy, landing pages, and conversion tracking as three separate jobs.
The moment one link breaks - ad doesn't match the search, page tries to show everything instead of continuing the conversation, form has too much friction - the whole chain collapses, and your competitor gets the job instead.
We don't sell pieces. We engineer the whole system, end to end, so nothing breaks between the search and the booked job.
Clean Scene Bird Control
+10x
RETURN ON AD SPEND
The Restraint
No consistent flow of work - growth restricted by lead volume and wanting to expand the team + revenue
What We Built
A dedicated Google Search campaign split by service type, each sending traffic to a landing page built specifically for that job.
The Result
10X Return on Ad Spend In 30-Days. For every $10 spent on ads, $100 came back in booked work. CleanScene added a new work van and expanded their team.
Finestra
+15x
LEAD VOLUME
The Restraint
Managed in-house for 2 years with no dedicated advertiser running it - leads had stalled and cost per lead was high.
What We Built
Landing page rebuild and campaign, added a simple guide for prospects not ready to buy yet, and simplified the enquiry form.
The Result
Leads increased 15x within 6 weeks - enough new work that Finestra hired additional team members to keep up.
Weatherall Windows
-60%
COST PER LEAD
The Restraint
Paying his previous agency nearly $4,000/month, and spent $10,000+ in ad-spend generating very few leads.
What We Built
Fixed the conversion tracking, rebuilt the landing pages by service, and restructured the ad campaigns from the ground up.
The Result
Cost per lead dropped 60%, leads started coming in consistently, and Weatherall doubled their ad budget with confidence and data to back it.
01
Diagnose
We find the exact thing quietly restricting your growth.
02
Build
Ads, pages, and tracking engineered as one system.
03
Deliver
A predictable flow of booked work, not just more traffic.
04
Partner
No handoffs, no vanishing after onboarding.
replace boom-bust months with a consistent pipeline you can plan around.
grow your team and equipment because the pipeline can actually support it, not on a guess.
build a channel you control, instead of waiting on word-of-mouth.
Scale with certainty
Smooth out revenue valleys
"Most business owners think they have a lead problem. they don't, they have a disconnection problem"
Standard agencies run broad, generic ads to inflate lead volume, hand you a spreadsheet of tire-kickers, and move on.
You end up paying what we call the Disconnection Tax = wasted ad spend, wasted quoting hours, and enquiries that were never going to book in the first place.
It's not that Google Ads doesn't work. It's that most agencies treat ad copy, landing pages, and conversion tracking as three separate jobs.
The moment one link breaks - ad doesn't match the search, page tries to show everything instead of continuing the conversation, form has too much friction - the whole chain collapses, and your competitor gets the job instead.
We don't sell pieces. We engineer the whole system, end to end, so nothing breaks between the search and the booked job.
01
Diagnose
We find the exact thing quietly restricting your growth.
02
Build
Ads, pages, and tracking engineered as one system.
03
Deliver
A predictable flow of booked work, not just more traffic.
04
Partner
No handoffs, no vanishing after onboarding.
replace boom-bust months with a consistent pipeline you can plan around.
grow your team and equipment because the pipeline can actually support it, not on a guess.
build a channel you control, instead of waiting on word-of-mouth.
Scale with certainty
Smooth out revenue valleys
Real Bottlenecks We've Broken Through.
Every business below had a specific problem stopping them from booking more work. Here's exactly what we found, what we built, and what changed.
Results vary by industry, competition, and where your account starts - these are outcomes for specific businesses, not guaranteed averages.
Clean Scene Bird Control
+10x
RETURN ON AD SPEND
The Restraint
No consistent flow of work - relying on door-knocking to find new jobs and wanting to expand the team + revenue
What We Built
A dedicated Google Search campaign split by service type, each sending traffic to a landing page built specifically for that job.
The Result
Return on Ad Spend In 30-Days. For every $1 spent on ads, $10 came back in booked work. CleanScene added a new work van and expanded their team.
Finestra
+15x
LEAD VOLUME
The Restraint
Managed in-house for 2 years with no dedicated advertiser running it - leads had stalled and cost per lead was high.
What We Built
Landing page rebuild and campaign, added a simple guide for prospects not ready to buy yet, and simplified the enquiry form.
The Result
Leads increased 15x within 6 weeks - enough new work that Finestra hired additional team members to keep up.
Weatherall Windows
-60%
COST PER LEAD
The Restraint
Paying his previous agency nearly $4,000/month, and spent $10,000+ in ad-spend generating very few leads.
What We Built
Fixed the conversion tracking, rebuilt the landing pages by service, and restructured the ad campaigns from the ground up.
The Result
Cost per lead dropped 60%, leads started coming in consistently, and Weatherall doubled their ad budget with confidence and data to back it.
Backed By Data,
Not Vanity Metrics.
INDUSTRY
Pest Control
RESULT
Days: 30
Leads: 51
Cost-Per-Lead: $61.48
INDUSTRY
uPVC Double Glazing
RESULT
Days: 60
Leads: 126
Cost-Per-Lead: $120
Industry
Automotive
Result
Days: 30
Leads: 48
Cost-Per-Lead: $49.93
Industry
Roofing
Result
Days: 30
Leads: 29
Cost-Per-Lead: $58.01
Precision Built. Surgically Optimised.
Surgically Optimised.
Every landing page and campaign is engineered to become a high-performing asset - not a commodity.
03- The Method
Landing Pages, Built For The Search. Not Your Whole Business.
Every service gets its own page, matched exactly to what someone searched for. No menu of everything you do. Just the answer to the one thing they're looking for, right now.
— Premium design
— Mobile optimised
— Written to convert, not just inform
— Built to beat the competition, not just match it
Google Search Ads, Aimed At People Ready To Book.
We target the exact searches from people actively looking to hire. Not broad awareness traffic. Every ad leads straight to the matching page above.
— Ads matched exactly to what they searched
— Every service gets its own ad group or campaign
— Constantly tested, never set-and-forget
— Your brand name protected from competitors
— Wasted clicks filtered out before you pay
— Location targeted. Show where you service, block where you don't
— Retarget anyone who didn't convert the first time
Two pieces. One system
Built to turn a search into a booked job, without the gaps most agencies leave in between.
— Higher quality leads, not just more of them
— Lower cost to acquire a customer
— More consistent booked work, month to month
— More revenue from the same ad spend
— Less money wasted on clicks that never convert
— Less time wasted quoting dead end leads
Clean Scene Bird Control
The Restraint
No consistent flow of work - relying on door-knocking to find new jobs and wanting to expand the team + revnue
What We Built
A dedicated Google Search campaign split by service type, each sending traffic to a landing page built specifically for that job.
The Result
+10x
Return on Ad Spend In 30-Days. For every $1 spent on ads, $10 came back in booked work. CleanScene added a new work van and expanded their team.
Finestra
The Restraint
Managed in-house for 2 years with no dedicated advertiser running it - leads had stalled and cost per lead was high.
What We Built
Landing page rebuild and campaign, added a simple guide for prospects not ready to buy yet, and simplified the enquiry form.
The Result
+15x
Leads increased 15x within 6 weeks - enough new work that Finestra hired additional team members to keep up.
Weatherall Windows
The Restraint
Paying his previous agency nearly $4,000/month, and still spent $700 on ads without generating a single lead.
What We Built
Fixed the conversion tracking, rebuilt the landing pages by service, and restructured the ad campaigns from the ground up.
The Result
-60%
Cost per lead dropped 60%, leads started coming in consistently, and Weatherall doubled their ad budget with confidence and data to back it.
Clean Scene Bird Control
Verified Review
“Lead Acquisition can walk the walk, Zak generated a 10X return on adspend for us in the first month and has been a pleasure to work with as our business grows. If you want results, you know where to go.”
— Jordan, L
Founder
BBS
Verified Review
“We've had an amazing experience working with Lead Acquisition. Zak took the time to explain every step of the process clearly, making sure I understood exactly what was happening and why. They were professional, always available to answer my questions with a fast turnaround! I really appreciate that everything was made simple and stress free on my end. 5 stars!”
— B, Voight
Director
Double Glazing SA
Verified Review
“Knows his stuff! Excellent service and easy to deal with 👌”
— Dion, B
Founder
Preserve Auto Detailing
Verified Review
"Working with Zak has been great for our business. He took the time to truly understand our brand and goals, then built a strategy that exceeded expectations, increasing our visibility and generating more leads, with fast, clear communication throughout. If you want a marketing partner who delivers and goes above and beyond, Zak is the best in the business."
— Steven Quinn
Founder
Service-based trade businesses that already deliver great work and want a predictable way to generate more of it. We're a strict mismatch for disorganised operations - high-intent traffic won't fix a business that doesn't answer the phone or follow up on quotes. If your team's ready to take the calls and quote the work, we'll build the system that gets the right people calling.
Most systems go live within 7–14 days, and enquiries can start coming in during the first week. But results vary - competitive niches and high-ticket services with longer decision cycles take more time to out-manoeuvre established players. That's why we spend the first 30–60 days refining the campaign: cutting wasted spend and dialling in a consistent flow of high-value leads.
If our system doesn't generate high-quality enquiries that turn into booked work within your first 60 days, we waive our management fee and keep working for free until it does. We carry the risk, not you.
By 60 days, your campaign and landing pages should be consistently bringing in leads - that's the point we're confident the system is genuinely working.
It keeps improving from there, but 60 days is where we're willing to put our fee on the line.
We've never had to invoke it. But it's there because we'd rather guarantee the outcome than just promise effort.
A flood of cheap, low-intent enquiries wastes more of your time than having no leads at all, so we don't chase volume. We target only the specific searches serious buyers use, and your landing page sets clear expectations upfront so price-shoppers filter themselves out before they submit a form.
If low-quality leads ever slip through anyway, we dig into what search terms brought them in, cut them out, and adjust the copy until quality is back on track.
We take care of everything on the marketing side - building your landing pages, writing the copy, setting up tracking, and managing your Google Ads campaigns every week. You won't need to touch a dashboard or update website code.
Your only job is the operational side: answer the calls, quote the work, and close it. We handle getting the right people to you - you handle turning them into booked jobs.
No. We don't lock clients into contracts or charge exit fees - we earn your business every month based on the actual results we bring. You're free to pause or cancel anytime; we just ask for 14 days' notice so we can wrap up active campaigns and hand your data over cleanly.
You'll see every enquiry landing in real time - no waiting until end of month to guess if it's working. Every quote form you receive is custom-named "Lead Acquisition" so you know exactly where it came from, and every call is tracked back to the exact search that generated it.
Every week, we also review the exact searches triggering your ads and block anything low-intent or irrelevant - so your budget keeps shifting further away from wasted clicks and further toward real, ready-to-book prospects.
No vanity metrics like impressions and clicks - just real enquiries, tied to real data, with full access anytime you want it.
Yes — a minimum of $1,500/month paid directly to Google. High-intent trade keywords are competitive, and a budget that's too low runs out of steam early in the day, cutting you off during peak search hours. It also means less data to work with, which slows down how fast we can identify which keywords, ads, and pages are driving your best enquiries.
$1,500/month keeps you visible all day and gives us enough volume to optimise quickly - which is what makes the 60-day guarantee realistic in the first place.
Every campaign gets a dedicated landing page, built specifically for that service and matched to the exact search that brought someone there.
Most trade websites are built for browsing — menus, unrelated services, general company info — and that's exactly what causes a high-intent visitor to lose focus and leave. A dedicated page removes everything except the one action you want: booking the job.
People search Google because they have an active problem to solve right now — not because they're scrolling for entertainment like on Facebook or Instagram.
That's the core difference: Google Ads capture people who are already searching for a solution, while social ads try to spark interest in people who weren't looking. Search ads typically convert several times higher than most social platforms.
When we pair that existing intent with a landing page built for the exact thing they searched, you're not paying for random traffic — you're paying for people already looking to hire.
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NOW ACCEPTING NEW PARTNERS
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Apply To Work With Us
UPDATED - 20/08/2026
We're only taking on 3 new businesses for the rest of the third quarter — so we can give every client the attention that actually moves the needle. If that's you, tell us about your business below.
Servicing
— Adelaide
— Brisbane
— Sydney
— Melbourne
— Perth
— Canberra
— Darwin
LEAD ACQUISITION
© 2026 by Lead Acquisition™
GOOGLE DISCLAIMER
This site is not part of the Google™ website or Google LLC. Additionally, this site is not endorsed by Google™ in any way. GOOGLE™ and GOOGLE ADS™ are trademarks of Google LLC.
EARNINGS DISCLAIMER
The case studies, figures, and results shown on this website reflect outcomes achieved by Lead Acquisition and select clients. They are illustrative examples, not typical results, and are not a guarantee or projection of what any individual business will achieve. Actual results vary based on industry, competition, ad budget, and business execution. Our 60-day performance guarantee is a separate, specific commitment outlined in our service agreement, and applies independently of the examples shown here.